It’s hard to describe to young bucks that there was a time in skateboarding where Blind and World Industries were so in demand. It wasn’t always parent friendly cartoon characters battling each other. My friends and I would call to see when the “World Boxes” were arriving and would be waiting to see what new graphic was out. All the brands out of the World Camp overproduced new graphics, so by the time a catalog came out they already had newer boards out. Shop owners hated it. We loved it. A lot of the time a new board was waiting in that box that was never seen before. Sometimes, that board was too raw to be on the board rack at all. More often than not actual Shop owners couldn’t seem to find to find a spot next to their Hawk Skulls, McGill Skulls, O’Brien Skulls, or Zorlac Skulls for Crack Pipes, Napping Negros, or Satan. Mom’s weren’t too thrilled seeing altered Romance Novels or White Girls sucking on Chocolate Popsicles let alone a busty brunett fucking a giant spark plug. Skaters on the other hand were stoked. Steve Rocco pushed the envelope and with Mark Gonzales, Natas Kaupas, and Rodney Mullen by his side World was unstoppable.
The Natas Challenger board actually offended me. I thought it was in poor taste because that event was a major impact on my life at the time. How dare Rocco poke fun at a national tragedy! In retrospect I was as guilty as the moms pissed about the Randy Colvin board. Pearl necklaces and poorly drawn vaginas were ok but, the Challenger was off limits? Not by a long shot. The Lynch Mob board was probably my favorite because it confronted rasism head on by using ALL of the no no words. To say the World Camp was ahead of the rest of the skateboard companies is not fair. They were light years beyond them. A small independent company changed the format of skateboarding and the big companies had to fight to survive.
There will never be another time like this in skateboarding. It was such a drastic change and it was so raw that it was a one time event. The riders, board shapes, graphics, advertising, videos, and business ethics out of World Industries camp was genius. If people didn’t like it, they were probably old fucks afraid of change and losing control of “their” industry or Bible Thumping weirdos. As bad as the 90s got, they were one of my favorite timelines in skating. Hate Rocco? More like Hail Rocco. -ERL