Natas Kaupas starts a skateboard company. 101 (One O One) and the Team was Kris Markovich, Eric Koston, Adam McNatt, Gino Iannuchi, Jason Dill, Gabriel Rodriguez, and Clyde Singleton. It was the best “World” company and one of the top 5 best of all time. The ads stood out from all the other “buy are stuff” advertisements of the day. There was talk that Natas was starting another company in the late 90s and he was going to call it 102. He could call a company anything and right off the bat it would stand out, especially in these logo driven times. What skateboarding needs is something original, controversial, and stylistic like 101. Glory days……




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