After a solid 20 year run Blind and Ronnie Creager have parted ways. Ronnie is the last link to a time where Blind skateboards was actually a groundbreaking company. Although, Blind should have been dismantled as a company after Mark Gonzales left the brand. All of the key ingredients that separated Blind from other companies were missing. The entire roster from Video Days were gone, they all left after The Gonz split. No Jason Lee, no Rudy Johnson, no Guy, and no Jordan Richter. That Team was so unique and the vibe you got from Video Days was so good, it should have ended there. Nothing against Tim Gavin or Henry Sanchez, Pack of Lies was so good. Brian Lotti was such an innovator and kept that style through all the pressure flip madness. By the time Lavar McBride was on it seemed like Blind was just a completely different company. It might as well been World Industries 2.0 and again, this isn’t a knock against the actual team or the skating. It’s like watching your favorite movie then when the sequel drops, it’s not the original cast and they story is bad. Because the first movie made a lot of money they have to make a sequel. “Conan the Barbarian” is a good example. It was raw, brutal, bloody, violent, and rated R. The sequel was “Conan the Destroyer” and it was awful. Rated PG, soft, weak, and senseless. By making it not so violent and controversial it made more money. Gonz was the Barbarian and anything after was the Destroyer. Literally, think the Reaper character they use.
Mark Gonzales also started ATM Click and was rad. Then he left and they kept it going as just ATM. It wasn’t the same either, $30 boards can be found at Dumiez in every mall across America. The thing with Blind was they always had some of the best guys on the team. I’m friends with guys who rode for Blind and they are still killing it to this day. With Creager, he never stopped innovating or even came close to slowing down. Despite all the team changes, it was always “Yeah but, Creager’s dope.” and he would come through with that smooth style and tech degree from the early 90s. That OG feel that made Blind have some form of roots and a relatable past. That style of skating that reminds you of why people say he should have been on Girl or Chocolate. Style like that doesn’t get old no matter what the current stair count is.
Not every company can be Girl or Chocolate. They seem to have a game plan unlike any other skate company. It must be nice to be Gino, Koston, or Chico and jump in the van to go on tour with a company that turned 20 years old. The same van that has the Trunk Boyz in it. They cared enough to take away Guy’s Pro Model board until he got healthy. Even when times were probably not the best, they didn’t retire Gino for lack of footage. Want to talk about a family vibe? The Crail Camp has it on lock. Steve Caballero has been the face of Powell/Powell & Peralta for three decades. He has riden for them for almost 34 years. Along the way I’m sure he had plenty of offers to leave and he stayed loyal, even when Powell kooked it and took away his Pro Models for a couple of years in the late 90s.
20 years is a long haul in any career. Think of how many 90s pros have disappeared. Sometimes we get comfortable in our position in the work field and change is good. Change usually breeds new life and creativity in people to find something new. Skateboarding is no different. Hopefully Ronnie gets sparked up and drops something heavy on our heads to remind us of why he’s on so many skater’s top 10 lists. That board control, trick selection, and style separates the Kostons, Howards, Daewons, Mullens, and Creagers from the “whoevers”. It always has and it always will. -ERL